Have Your Website Work For You A website that has been optimized for the search engines will bring prospective customers to your site 24 hours a day, 7 days a week.
Your pages must not only include meaningful information that your visitors find interesting, they must also include just the right mix of keywords to help the search engines understand what your site is about and what products and services you offer.
In other words, your site must be informative to the reader, while providing context to the robots that crawl your pages.
A balance must be maintained. Readability and grammar are important, while using too many keywords can actually hurt your rankings.
But, when done right, you're site will rank well and help bring more customers to your business. Which, after all, is why you invested in a web presence in the first place.
